I study how consumers' identities and experiences shape how they respond.
My doctoral research on meat and gender focuses on why men are less willing than women to reconsider their consumption, looking at how and when they respond differently to evidence about meat-related harms.
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People who use cannabis often report sleeping better, while objective sleep measurements have not corroborated this. This research stream looks at how product experience influences consumer responses to research evidence.
Elsevier Elsevier 
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