My PhD explores how commercial actors and masculinities shape attitudes and behaviours surrounding meat consumption and meat alternatives. I am also affiliated with sleep clinic Tranq Sleep Care, where I perform research on the influence of cannabis on sleep. This dual focus allows me to engage in research methodologies spanning clinical, behavioural, and sociological domains.

TEDx

Wall Street Journal

Behavioural Public Policy

I have presented my work through platforms such as TEDx, and it has been cited popular media channels such as Psychology Today, Salon, and The Wall Street Journal. My academic research can be found on Google Scholar and ORCID.

Peer-reviewed publications

Oliffe, J.L., Kelly, M.T., Gao, N., Velzeboer, R., Sharp, P. and Li, E.P., 2024. The Commercial Determinants of Men’s Health Promotion: A Case Study of Gambling, Nonnies, and Athleisurewear. American Journal of Men’s Health, 18(5), p.15579883241277047. https://doi.org/10.1177/15579883241277047

Velzeboer, R., Li, E., Gao, N., Sharp, P. and Oliffe, J.L., 2024. Masculinity, Meat, and Veg*nism: A Scoping Review. American Journal of Men’s Health, 18(2), p.15579883241247173. https://doi.org/10.1177/15579883241247173

Velzeboer, R., Malas, A., Boerkoel, P., Cullen, K., Hawkins, M., Roesler, J. and Lai, W.W.K., 2022. Cannabis dosing and administration for sleep: a systematic review. Sleep, 45(11), p.zsac218. https://doi.org/10.1093/sleep/zsac218