My work

PhD Researcher | University of British Columbia | Behavioural Science & Public Health

My doctoral research explores how marketing, identity, and culture shape the disconnect between consumers and the meat they eat—particularly in relation to masculinity and industrial farming. I aim to better understand these dynamics to inform strategies for reducing meat consumption. Alongside this, I conduct public health research in sleep and circadian science, using meta-analytic and regression modelling.

I hold a BA in Philosophy, Politics, and Economics from the University of British Columbia (2018) and an MSc in Philosophy and Public Policy from the London School of Economics (2020), where I focused on agricultural policy and farm animal cognition.

An overview of my academic research can be found on Google Scholar, ORCID, and in my resume. My work is funded by the Social Sciences and Humanities Research Council of Canada.

I aim to make my research findings accessible, policy-relevant, and publicly meaningful through talks, written commentaries, and media contributions.

If you’d like to discuss, feature, or collaborate on this work, feel free to get in touch at rob.velzeboer@ubc.ca.